An articulate blend of design and marketing principles went into this direct mail piece. The perforated zip on the cover presents the theme immediately and creates an interactive element which, when torn, opens the leaflet up.
Celebrity presence enforces the commercialism while succinct copy presents the messages in a clear, easily digested way.
Cloth textures are overlaid with citrus colours and contact information. A simple, detachable return card is included based on a clothing tag.
The mailer achieved 5.75% conversion rates, quadruple the anticipated 1.25%.
Featured by Creative Review.
“Great ideas. Offering an impressive range of creative solutions to our brief, Damyon provided an outcome which clearly identifies our aims.” Gary Loran, Managing Director Great Universal Stores