AGMA Brand Guidelines

AGMA, the Association of Greater Manchester Authorities came to Influence for a rebrand. Having worked with AGMA on their annual report for a number of years it became clear that their previous branding was not functioning as efficiently as it should when used in certain situations. The AGMA logo has always featured a pyramid of 10 cubes, each of those cubes representing one of the 10 Borough Councils of Greater Manchester. Our job was to keep this synonymous mark intact, but recreate the typography to create a new, modern logo that would increase legibility and reproduce better at small sizes.