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The government back the launch of a new qualification, the Foundation Degree in New Media Design, which combines academia with industry. Written and designed innovatively for this innovative course, a countdown to launch theme with space travel reference is employed to promote benefits. A stylised space visor computer screen inspires the form. This die cut 6-page leaflet is held together with a rivet, so that it may be fan opened. Printed using two metallic and two fluorescent inks, a spot UV highlights the countdown and titles. Featured by Marketing and Manchester Evening News.