The Resource Case Study

Web site and promotional material for a computer-marketing organisation’s new business resource centre. The work included icon design, branding and colour coding for each aspect of the service. Influence also developed a digital marketing campaign, which involved html emails, desktops, screensavers and a sliding puzzle game raising awareness of The Resource. The Resource is a centrally located and very accessible facility, which is available to all Business Partners who buy IBM and Open Storage vendor solutions through Avnet. It achieves TSSC (TotalStorage Solutions Centre) and WIC (WebSphere Innovation Centre) status but offers much more. It is the first centre to provide a fully integrated demonstration capability. In addition to the main demonstration suite other facilities are available including a training room, a presentation room and meeting rooms. Avnet consultants are also on hand to help with proof of concept, problem determination, solution assurance and application porting.

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