HMV Directional Signage

Colour psychology was employed to reference colours and textures used in ambient imagery signaling internal intuitive directional signage for different music genres, guiding shoppers at an almost subliminal level. Colour frequencies, amongst other elements were referenced to the type of music being signaled.

You may also like

ProjectBox
The Resource Case Study
MCA Print
MCA Website
Hearing is Believing Timetable
Virgin CD
CIDS
Barca Frisbee Flyer
Manchester Art Gallery, Friends
Back to Top