HMV Directional Signage

Colour psychology was employed to reference colours and textures used in ambient imagery signaling internal intuitive directional signage for different music genres, guiding shoppers at an almost subliminal level. Colour frequencies, amongst other elements were referenced to the type of music being signaled.

You may also like

AGMA Brand Guidelines
Club Earth
Manchester Art Gallery, Annual Dinner Invitation 2009
The Resource
Ocean Software, Mission: Impossible
Myth Busters
MCA Interactive Sign In Kiosk
Back to Top